Case Studies

 

Private Equity

Amincor, Inc. works with Kiersten to develop and execute branding materials, website creative direction and project management, media relations and strategic digital marketing programs for all of the Amincor companies.

For each company, Kiersten works directly with CEOs and executive management teams in various vertical markets including food and beverage, environmental, specialty baking and a range of B-to-B and consumer companies. She actively manages creative design and content for multiple websites and has obtained media coverage in Private Label magazine, Modern Baking, Racquetsportsindustry.com, Baking and Snack Magazine, Progressive Grocer, CNBC.com, Forbes.com and Yahoo.

"Kiersten is a consummate professional. She is trust-worthy, reliable and resourceful. Her positive outlook and determined problem-solving skills make her a valuable asset to our company. She is an integral part of our marketing team."

– Louis Mastriano, VP of Sales & Marketing at Baker's Pride, Inc., a commercial bakery and manufacturer of private label and proprietary branded products.

 

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Mobile Technology

NeoMedia Technologies, a global leader in mobile barcode scanning solutions, worked with Kiersten to generate media visibility within North America to educate marketing professionals about the benefits of using interactive, mobile 2D barcodes, mobile couponing and video functionality in their marketing mix. The firm worked collaboratively with Trimedia, a UK-based firm and agency of record for NeoMedia responsible for European public relations initiatives. The U.S. program included news with Neustar, Sony Ericsson, BEMS, Mobile Tag and a legal settlement with competitor, ScanBuy. The program produced successful media tours, interviews and coverage in AOL's Daily Finance, Marketing Times and Mobile Commerce Daily, among others.

"I have worked with Kiersten over the years, across several different media outlets. And the one constant has been her professionalism. She understands how journalists work and how to relate her clients' stories to them."

– Mercedes Cardona, freelance journalist

 

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Currency Trading & OMS

GAIN Capital Group and FOREX.com, a leading online currency trading firm worked with Williams Consulting for nearly 9 years to reach both retail and institutional investors via an extensive media relations program. The strategy included content development and media outreach for technology innovations, investing strategies, breaking news, economic reports and education initiatives for investors to learn about the FX market and how to best trade it. The program produced sample, national and international media coverage in The Wall Street Journal, Forbes, The Associated Press, News Week, Reuters and Business Week with regular television appearances on CNBC, British Broadcasting Company (BBC), FOX News & FOX Business Channels and Bloomberg-TV, among others. Sample trade press coverage included Global Finance, FOREX magazine, SFO Magazine, FX&MM, Currency Trader, P&L, FX Week and Euromoney, to name a few.

"I've had the good fortune to work with Williams Consulting as our firm's media rep for many years. Kiersten's experience, professionalism and media contacts were instrumental to increasing my own exposure on TV and in print media and elevating the FOREX.com name to much wider public recognition. Kiersten can both develop brand-wide strategies and effectively coach individual spokespersons to get the message out and get results."

– Brian Dolan, Chief Currency Strategist, FOREX.com

 

INDATA, a software company providing technology solutions to asset management firms, registered investment advisors, wealth managers, pension funds and banks works with Williams Consulting to provide strategic messaging, media and analyst relations. Specifically, the firm develops commentary opportunities based on technology's role managing the regulatory, compliance, transparency and reporting requirement demands in the asset management industry. For nearly a decade, the program has successfully maintained relationships with key financial technology journalists, generated news and produced coverage in Wall Street & Technology, Securities Industry News (now Securities Technology Monitor), Pensions & Investments, Traders Magazine, Automated Trader, Investment News and Waters publications such as Buy-Side IT and Inside Market Data, among others. The program has produced coverage within important industry reports authored by financial technology analysts at top-tier firms such as Aite Group, The Tabb Group, Celent and Cutter Associates.

"For almost a decade, Kiersten provided timely, strategic advice to our firm and the ability to consistently generate and facilitate articles about our firm in the financial technology media."

– David Csiki, Managing Director, INDATA

 

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Apparel

Taylor Dresses, a contemporary women's dress firm and division of Siouni and Zar Corporation (Danny and Nicole), worked with Kiersten as an outsourced marketing department to develop corporate branding materials and generate corporate and business news for Taylor and the parent company, Danny and Nicole. In the span of six months, deliverables included complete photo shoot management of the Fall line – including all aspects from photographer selection to management of model 'go-sees,' development of a corporate brand story, creation of a Taylor branding book and Fall line look book, the creation of a Danny and Nicole licensing branding book for potential licensees and development of the Taylor website. International news coverage was generated including Yahoo!, Reuters and CNBC.com surrounding the launch of the firms' first eveningwear line and the firms' first-time ever QVC-UK participation. Moreover, company executives were introduced to media outlets such as WWD, Retail Merchandising Magazine and Daily Finance with product placement in Real Simple magazine.

"Kiersten Williams is the ultimate public relations professional. As a photographer, we have spanned the worlds of both corporate portraits and fashion shoots together. Having worked closely with publicists over the years, Kiersten is a pro at cultivating relationships and understands the importance of evolving media."

– Michael Benabib, Corporate Photographer

 

Caffeine Culture, a young men's apparel company worked with Kiersten to execute a complete rebranding strategy. Working closely with executives, a branding strategy was successfully crafted and executed to establish co-branding relationships with east coast MMA events. Project management included photo shoots featuring MMA fighters and models; the development of a celebrity MMA training event series; the creation of a documentary film about amateur MMA; and the development of an MMA fight team to serve as Caffeine brand ambassadors. The program produced media exposure on "FOX Fight Game with Mike Straka" and on influential MMA blogs. In addition, Kiersten worked with licensing executives to develop and produce an innovative marketing package to assist in securing partnerships for this and other apparel brands.

"Kiersten's versatility, depth of knowledge, and ability to work with our entire MMA organization on behalf of the Caffeine brand was a valuable co-marketing initiative. She dealt with event issues quickly and professionally, always meeting and exceeding our expectations. Kiersten is a team player and never let us down."

– John Mitchard, Vice President Operations, New Breed Fighters

 

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